SMALL BUSINESSES

WHY IT’S IMPORTANT FOR YOU TO HAVE A GOOD CONTENT STRATEGY


BRAND AWARENESS /

FUN FACT: 53% OF CONSUMERS WANT TO SHOP AT SMALL BUSINESSES BECAUSE OF THE PERSONAL SERVICE. bUT While your business is small and local, your digital presence doesn’t have to be. With the perfect photos and social media content you’ll be able to attract new, regular, and loyal customers. You’re trying to sell, sell, sell, but keep in mind that there’s more scrolling traffic on cell phones and computers, than foot traffic around your store.


CUSTOMER CONNECTION /

YOU HAVE YOUR FRIENDS, FAMILY, AND CUSTOMERS FOLLOWING YOU ON YOUR SOCIAL MEDIA ACCOUNTS. THE POSTING IS EASY BUT WHILE THERE’S NO DIRECTION OR TIME TO MANAGE GETTING CONTENT, IT’S EASIER TO GET THOSE PICTURES/VIDEOS TAKEN FOR YOU. KEEP THEM UP TO DATE WITH THE CURRENT/NEWEST ARRIVALS, AND KEEP THEM WANTING MORE.


PHOTOGRAPHER VS. SOCIAL MEDIA MANAGER

we get it, having a small business can be tough when it comes to expenses and that is why THIS IS OUR SPECIALITY. AFTER WORKING FOR SEVERAL LOCAL SMALL BUSINESSES, WHAT WAS WORKING FOR THEM WAS BEING ABLE TO AFFORD PHOTOGRAPHERS FOR THE PICTURES INSTEAD OF HIRING SOMEONE TO RUN THEIR ACCOUNTS. ONCE RECEIVING THE PROFESSIONAL AND TAILORED CONTENT TO THE BRAND, IT WAS EASIER FOR OWNERS TO POST THEMSELVES OR HAVE CURRENT EMPLOYEES POST THEM ON DOWN TIME.


ADVERTISEMENT USAGE

ANOTHER IMPORTANT FACTOR WE HAVE FOUND IS THE IMPORTANCE OF PHOTO USAGE WITH YOUR PRODUCTS AND CLOTHING. WITH THE STYLE ROAD YOU GET 100% USAGE RIGHTS TO HELP PROMOTE YOUR BUSINESS ANYWHERE YOU’D LIKE. WHETHER IT’S INSTAGRAM, FACEBOOK, PINTEREST, TWITTER, ONLINE STORES, OR TEXTING/EMAIL BLASTS… SEND AWAY!